AI integration
What happens when you couple an AI-enhanced vehicle configurator experience with the Endowment Effect? Ownership




Multidisciplinary UX / UI Designer at Eleven Melbourne (23'—present).
2020 -2025
What happens when you couple an AI-enhanced vehicle configurator experience with the Endowment Effect? Ownership



Crafting Design Language Systems, Design Tokens, Storybook, Chromatic + Automation & Ai Design Workflows



Shaped product strategy and visual language for a new medical operating system.



Redesigned the brand and web platform for a fintech startup simplifying cross-border payments.
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Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Recognized for innovative interaction design and forward-thinking UX.
Modern, intuitive interfaces that elevate your presence and engage your audience.

Clear, focused direction to align vision, define goals, and shape product-market fit.

Purposeful design systems built for clarity, usability, and real-world impact.

Striking visuals that enrich storytelling and inject personality into the brand.

Framer/Webflow builds optimized for performance, flexibility, and scale.

$73M+
Total seed funding raised
10x
Increased revenue by
784%
Increased website traffic by
4x
Faster time-to-market
My process is grounded in clarity, collaboration, and momentum. I start by getting close to the problem — understanding the product, the people behind it, and the users it's built for. Whether it’s a brand, website, or product, I aim to deliver work that moves fast, feels thoughtful, and drives real outcomes.

We start by defining goals, understanding users, and aligning on vision.
I translate insights into thoughtful design structuring UX and crafting visuals.
From prototype to final product, I develop and refine until it’s ready to launch.